The Telecom Regulatory Authority of India (TRAI) and Apple have gotten into a weird power struggle of sorts, and with Apple not likely to budge, the government has resorted to name calling. Read more
iTunes was once the proud market leader in the on-demand video streaming industry. Recently, however, newer players have completely dismantled Apple’s reign in the market.
AppleInsider reports —
Facing increased competition from the likes of Amazon and Comcast, Apple’s once commanding market share lead in the online video sales and rental industry has been more than halved.
After already declining sales of the iPhone, this will surely be troubling Tim Cook a lot. While this is certainly bad news, industry experts claim that Apple shouldn’t be surprised that this has happened. That’s because they had been observing a decline for quite sone time now.
Not an overnight reversal of fortune.
According to Wall Street Journal, Apple’s misfortunes have been piling up for some time now. Amazon’s or Netflix’s rise to popularity has not been an overnight event, same is true for the decline in numbers for Apple.
“The company’s market share for renting and selling movies has been falling for several years, tumbling to between 20% to 35% from well over 50% [from] as recently as 2012.”
In the same time period, Amazon Prime has seen around 20% growth. Netflix, meanwhile, has gained newer heights in not just in US but outside as well, largely due to its high-quality original content.
Where do Prime and Netflix beat iTunes?
Both Amazon and Netflix have invested heavily in actually creating new content, and not just marketing content that already exists. That’s been a defining characteristic of Amazon and Netflix, that is sorely missing from Apple — creating content.
The on-demand video market seems to respond to original content much more strongly than anticipated. I am forced to say that Apple certainly missed a trick here. Of course, they tried — and are still trying — to create originial shows and films, but it will take a long time for Apple to catch up with Netflix and Amazon.
In their recent I/O, Google announced that their virtual assistant (or Google Assistant, as it is known) is finally coming to iOS. Now that Siri and its biggest competition are on the same platform, we wonder, which of them is going to come on top. Read more
After years of battling each other, Apple and Amazon have finally come to a resolution, and we will finally get Amazon Prime Video on Apple TV. Read more
When Steve Jobs returned to Apple after his exile, the company had way too many products and no fixed policy of naming them. Jobs wanted to bring sense into their nomenclature; so he set out to rename all the products. Read more
In just a couple of months, at WWDC, Apple will announce iOS 11 and macOS 10.13. These software updates will bring many new features to the iPhone and MacBook operating systems. However, along with the improvements, there are bound to be a few bugs that will dampen the upgrade experience. It’s pretty much a package deal.
Scanning through Apple news all day is a perk of my job. Most of the articles I read talk about rumoured Apple products or some happening at the company. But at times, something comes up that makes me rethink my understanding of Apple. I came across one such post on the blog called Above Avalon.
Back in September Tim Cook kicked off the iPhone 7 keynote event with a surprise announcement that our beloved Mario was making his way to iOS devices. Understandably, the whole auditorium erupted in delight. It a such an amazing feeling! Mario on the iPhone!!
In their latest betas for iOS 10.3 and MacOS Sierra, Apple has started encouraging users to eTwo-FactorFactor Authentication on their devices. While this might come across as a pushy move at first, we strongly agree with Apple on this and feel that you should definitely act on this advice. Read more