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Ah, you must be one those Apple maniacs, aren’t you?

Yes, Sir, guilty as charged. And that’s what you’ll love us for. Here’s why —
Unless we don’t live, lust and eat Apple all day (sorry, couldn’t resist the pun), we can’t bring to you the latest and the best stories from the Apple world.

Our obsession is our attraction.

You can count on us to bring you the latest from the ‘Apple’ vine, keep you up to date with the rumor mill, tell you the smartest tips & tricks, solve the techiest of your problems, recommend the coolest apps, and even crack the funniest Apple jokes.

One more thing…

All you critics please note that we are not Apple devotees and don’t mindlessly hail the almighty Apple. When the time comes, we WILL call an iSpade an iSpade.

At the same time, if you ask us to talk about the Samsungs and Microsofts of the world with equal enthusiasm, we will politely ask you to read our name again.

So what’s the difference here?

The answer is threefold

1. What we say

Of course we know that there are many well-known Apple centric portals that provide similar information. We follow many of them ourselves. Our secret sauce is what we call the ‘The Indian twist’.

We consolidate Apple related news / information from various sources and analyze it from the Indian market’s perspective. The message is not lost or tampered with; it’s only made more relevant. This one additional ingredient makes our dish exclusive.

2. How we say

We can’t and don’t talk in that monotonous techy style that sends you off to sleep in 5 seconds flat. You will find a casual chatty tone all across the blog with a heavy sprinkling of humor. It doesn’t mean the information isn’t serious, it just means that you will have fun while you learn.

3. You also say

Unlike many others, this is a two-way street. We don’t just cover topics that we think will be relevant to you. We take requests / suggestions / queries from you guys and write comprehensive posts for benefit of the Apple army. It’s basically a community for the Apple lovers, by Apple lovers.

What’s with this twisted name?

Official concept note

We have a deep thoughtful reasoning behind the name.
(We came up with this after finalizing the name, but that’s a secret … ssshhh!)

‘Apple’ has been the symbol of temptation and indulgence since the time Mr. Adam and Ms. Eve received their one-way tickets to Earth. Today, tech daddy Apple is brilliantly carrying forward the name’s legacy. Hopefully (for the sake of our love for good gadgets and running this blog), it will continue to do so for decades to come.

‘Sutra’ is a word of Sanskrit origin and means ‘a knowledge thread (written, verbal or pictorial)’ that is carried forward from the ancient times of Hinduism and Buddhism. It’s truly ethnic Indian, yet relevant for an information-sharing medium.

And you thought we were just fooling around with the ‘Kamasutra’, didn’t you?
So, Applesutra brings together the lineage of both the words and seamlessly makes them combine into a pertinent and contemporary name.

Honest concept note

  • It’s cool.
  • It’s easy to remember.
  • It brings out the Indian connect.
  • But most importantly, the .com domain was available!