According to a latest report, Apple has recorded its highest-ever quarterly shipments, reaching 5 million units in Q3 2025, and entered fourth place on the leaderboard with a 10.4% market share for the first time. That’s a 25.6% year-over-year growth, fueled by demand for both new and existing iPhone models. Yep, the numbers are big, bold, and undeniably impressive. And stats suggest that the iPhone 17 launch had a lot to do with these massive numbers.
But let’s step away from the spreadsheets for a moment. The fact that Apple has broken into the top four in a market where decent phones are sold at a fraction of its price tells you something about the allure of the brand.
Now, how did Apple pull this off? A mix of factors, really. There’s the obvious one—the sheer seamlessness of Apple’s tech. The ecosystem works like a charm, you can’t deny that. Then there’s our collective soft spot for status symbols. Let’s be honest—in India, we love a little flex, and what better way to show-off than with your latest iPhone?
And yes, we can’t ignore the growing number of people who can comfortably afford an iPhone without taking a deep breath before checking their bank balance. The country’s affluent class is expanding, and Apple’s premium offerings don’t feel as unreachable as it once did. Top it with a bold colour like Orange, which a lot of Indians already have a massive craze for and voilà—the demand skyrockets.
Now, the real question is—can Apple keep up this momentum? Was this quarter’s performance the start of a new era for the brand in India, or just a flashy, one-time high rise powered by the iPhone 17 and particularly its cosmic shade of orange? I guess we’ll just have to wait and find out.
