Siri has always felt like a product Apple never quite knew how to handle. Every few years, the company promises major improvements, but then nothing happens for long stretches of time. Big announcements are followed by silence, and users are left with the same Siri with below subpar intelligence.
However, things are starting to look up in 2026 for Apple’s infamous virtual assistant. Earlier this month, Apple announced that they have struck a deal to lean on Google’s Gemini tech for future Siri upgrades.
Now, after what feels like a really long period of half-baked promises, Siri is finally getting a complete revamp—and this time the rumours say Apple is aiming to turn it into a full-fledged chatbot. Instead of one-off voice commands and cryptic replies, Siri could soon be holding conversation threads, understanding context, and actually be competing with the likes of ChatGPT and Gemini (although I wouldn’t call the latter a competition considering it is one of the sole reasons behind this upgrade).
The Siri AI-chatbot, internally codenamed Campos, will reportedly arrive in iOS 27 and be integrated across iPhones, iPads and Macs. Apparently, Apple is expected to announce the launch of this new Siri in late February, alongside a demo showcasing how it works.
This reboot also reflects how desperate Apple has been to stay relevant in the AI race. While competitors like OpenAI and Google have poured billions into generative AI and conversational models and demonstrated phenomenal results, Apple’s approach has often felt cautious to a fault. Rather than building world-class AI itself, with all the resources at their disposal, Apple’s now partnering with Google to borrow the smarts it couldn’t produce on its own.
The real question going forward isn’t whether the Siri AI-chatbot will be smarter than its predecessor—it’s whether Apple can finally deliver something that doesn’t make users wish they’d just opened ChatGPT in the first place. Because after decades of promises and resets, even the biggest Apple fan can’t help but wonder: Will Siri actually work this time?