Every year, the festive season brings with it joy, celebration, and… underwhelming sale offers from companies promising ‘best prices ever’. Joining the bandwagon this year is Apple India, armed with its Gifts of Joy campaign, which sounds like they are about to shower and spoil their consumers with presents. Spoiler alert: they are not.
So what’s in Apple’s magical sack of joy this year? Let’s break it down: the supposed Gifts of Joy consist of two main highlights—a no-cost EMI offer from most leading banks and an instant cashback of up to ₹10,000, but only on select cards. That’s it. That’s the joyful festive surprise. You’re welcome, apparently. Cue confetti.
Now, don’t get me wrong—a ₹10,000 cashback sounds like a decent chunk of savings, that is, until you remember that you’re spending a fortune on a product that suspiciously looks like the one you already have. Oh, and if you don’t have the right card? Too bad. Apple’s joy does not extend to you.
The no-cost EMI? While it is useful, it’s hardly a festive gesture—most brands offer it year-round these days as a default financing option. Honestly, it’s kind of embarrassing to see Apple skip innovation even in their festive offers.
But it’s their classic move, isn’t it? Give the bare minimum, wrap it in fancy language, and let the brand aura do the heavy lifting. However, for customers who expect real value, this does not feel very pleasant. So, if you had high expectations or any expectations from Apple this Diwali, you’re out of luck—unless you count being allowed to pay full price in installments as a gift.
Do yourself a favor, skip Apple’s Gifts of Joy and go with the real discounts being offered during Amazon and Flipkart’s sale.