Apple, for the first time in years, ditched its go-to pastels and the usual blacks, whites, and blues, and boldly stepped into uncharted territory with the iPhone 17 Pro and Pro Max—introducing a brand-new shade: Cosmic Orange.
Loud, bold, and—dare I say—slightly tacky (personal opinion, don’t come for me), Cosmic Orange quickly became the poster child for Apple’s marketing campaign. But clearly, I’m in the minority here. The rest of the world? Obsessed. The colour was an instant hit, the most sought-after option among the three colour variants, reportedly, being sold out within hours.
I’ll be honest, I didn’t know orange had such a strong and crazy fanbase outside of… ahem, never mind. Was it the colour itself that drew people in? Or was it the shock factor of seeing something so un-Apple on an iPhone Pro that made everyone want it more? Guess we’ll never know. But one thing’s clear: Cosmic Orange inspired near cosmic-level demand.
And if there’s one thing modern businesses know, it’s to strike while the iron’s hot—and in this case, the iron was orange-hot.
Enter ‘dbrand’, the popular device customization company with its all new Cosmic Orange skins, matching Apple’s original and ready to bring it to not only other Apple devices but even Android. Laptops, tablets, handheld consoles, Xbox, and more—you name it, they can orange-ify it.
dbrand heard the masses screaming, “Rang de tu mohe gerua” and they delivered. Jury’s still out on how popular the products will be, but in all honesty, they look good—well, as much as an orange can look good.
Now all there’s left to see is if this ingenious strategy actually works out and the Cosmic Orange skins bring the cosmic energy to their profits as well.
