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    Apple Car Hits Roadblocks

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    Varun Bhatia
    Varun Bhatia Jan 30, 2016

    You must have heard of the proverb “All things come to an end”, right? Well, forget about the end, some good things don’t even start! And even if they do, they just totter around without gaining much of a momentum … just like the Apple Car.

    The Apple Car has problems already!?! How?

    Reports are coming in that the senior management at Apple isn’t very pleased with the progress made on the Apple Car. As of now, all further hiring has been stopped under the project.

    It’s interesting to note that this development comes just a week after news of Steve Zadesky quitting Apple. That would have been quite a blow since Steve was leading the team working on Project Titan – code name for the work happening around the Apple Car.

    What happened exactly?

    Apparently, things started falling apart after Apple’s senior VP and Chief of Design Jony Ive had a look at the developments and “expressed his displeasure”. That is probably the politically correct way of saying “He lost his shit and punched a hole through the door”.

    Apple, of course, is denying it, which is a tad bit ironical because they never acknowledged that they were building a car to begin with! That however didn’t stop Elon Musk from saying that “it’s an open secret that Apple is building a car.”

    So Apple Car will happen, but there’s going to be a delay. Right?

    Yes, that’s what it looks like … for now. However, remember this is all guesswork on our part. A well-researched, fact-based, logically deduced and educated guess; but a guess, nonetheless.

    Having said that, until Apple officially owns up to the story, it will remain just a theory. And even if it were to come true, there is no knowing how much of a dent Apple is going to make in the market.

    Why, you ask?

    Firstly because Apple has never made a car. Apple has no experience in either manufacturing, marketing or servicing a product in automobile industry. The closest Apple has ever come to a car is with its CarPlay.

    Secondly, the automobile industry is getting highly saturated. There is already an extensive range of products catering to an extensive and ever growing audience. It will be extremely hard for Apple to replicate the impact it had on the music player industry with the iPod or on the smartphone industry with the iPhone.

    Finally, we feel that 2019 might not work as an adequate deadline. It is too less a time to dethrone companies like Ford Motors, that have been in the business for over a century (founded in 1903); or companies like Google that have way more R&D; or even Tesla, a company that is solely dedicated to making cars.

    But then, if history has taught us anything, it is never to underestimate brand Apple. Who knows, Apple might yet pull a rabbit out of its hat and surprise us all by upsetting another industry!


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