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    AR Easter Eggs Apple Event

    AR Easter Eggs Hidden in Apple Event Invites & What They Tell Us

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    Adnan Nensey
    Adnan Nensey Mar 3, 2022

    In a matter of days, we could be introduced to Apple’s latest iPhone SE, iPad Air 5, 2022 MacBook Air, new iPad Pro, iMac Pro, and other rumoured devices. Earlier, the tech giant sent out media invitations to their Peek Performance event, scheduled for 8 March at 11:30 pm IST. Scanning through the Apple Event invitation on Apple’s website reveals AR easter eggs that iPhones and iPads can access.

    Apple’s AR Twist

    Once you visit the Peek Performance Event page, tapping on the Apple logo will take you to the AR app. When the Apple logo is visible in your AR environment, zooming in reveals shades of yellow, orange, red, pink, and purple.

    With the help of augmented reality, iPhone and iPad users can move their devices physically to view inside the Apple logo. Apart from the beautiful view Apple has integrated, users can also see an animated effect that radiates the colours inside the logo and hear accompanying music. Mac users can download the file and view the animation in Quick Look.

    The Hidden Message

    Apple has been using the AR capabilities to showcase the designed logo for events that have hidden messages. While these hidden messages don’t tell us which products are launching, they do give us an idea of what to expect. For example, last year’s Spring Loaded event has an animation of colours ribboned to look like an Apple logo. Eventually, Apple did launch the 24-inch iMac in the same shades as seen on the logo. Furthermore, the iPhone 12 was introduced in a shade of purple.

    Similarly, Apple’s California Streaming event, which introduced us to the iPhone 13 series, Apple Watch Series 8, and the iPad mini, had a specific blue colour Apple logo in the event invite. This blue shade finally resembled the new Sierra Blue shade of the iPhone 13 Pro.

    This year, Apple also used a different file format for the AR easter egg. Specifically, “.reality”. Could this be a reference to Apple’s rumoured AR/VR Headset?

    Anyway, looking at the AR Apple logo on the Peek performance event invite, we expect to see the iPhone SE 2022 in new shades. Also, since performance is the primary focus, we might get to see at least one new Mac. Check out what we’re expecting to see here; we’ll see you at the Apple Event!

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